“Visual marketing does not just sell a product or service — it sells an experience around the business.” – Rebekah Radice
Ever noticed that there are certain stores in your mall that people find more enticing, even though they sell the same items and have similar price points? When you see it the first few times, you don’t think much of it, but when you pass by these stores enough times, you can’t help but make a mental note, and wonder why people stay there for such a length of time.
Examples of these stores would be the Apple Store. Barnes & Noble. The Disney Store. Buffalo Exchange. The list goes on. There are plenty of reasons why shoppers stick around to browse. They always restock; there are new product launches, seasonal rushes and fantastic promotions.
The same applies when browsing on Social Media. There are certain accounts that people follow more than others, especially with fashion bloggers. The bloggers might have similar styles, but there are those who definitely stand out and get more engagement. They speak to their audience in a personal tone like friends – which brings us to the most important reason of all. If the message comes across as personal to you, it makes you feel like you’re part of a group. You’re part of an elite circle because you’ve engaged in an EXPERIENCE.
To summarize, stores do not just offer their products for sale. They give you an experience. One of Social Media’s biggest roles is to entice its audience to engage in your content, and get you involved. It is essential that your content is dedicated to giving your followers something that they can relate to, to be able to talk to you about it, and have them get excited about your next post because it inspires them on a regular basis.