“Social Media creates communities, not markets.” – Don Schultz
If you think your social media platforms should be mainly used to drive up your sales, you are WRONG.
The word social comes from the Latin word socii which means allies. Your allies will stop being your friends if you keep inundating them with the stuff you’re selling.
If you ARE trying to sell something, social media is a great tool to create a conversation about your product(s). You need to generate a buzz for your brand, and posting on social media is a great way to get people to listen. Your brand has a story, and people are interested in it. Use your platforms to find your allies.